Role Profile
As the Design Lead, you will play a crucial role in shaping and executing the visual identity of Beds & Bars brands. You will lead the design department and collaborate closely with cross-functional teams to ensure the seamless integration of design strategies across various projects. Your primary focus will be on driving creativity, maintaining brand consistency, and delivering visually stunning solutions - spanning brand assets, animation, and basic web and app design - that resonate with our multiple audiences.
Key Responsibilities
Brand Development: Collaborate with marketing and branding teams to develop and maintain a consistent and compelling visual identity for Beds and Bars across all touchpoints and brands.
Creative Strategy: Develop and execute creative design strategies for marketing campaigns, promotions, and special events to drive brand awareness and engagement.
Visual Content Creation: Create visually stunning and cohesive materials, including but not limited to digital and print advertisements, brochures, website graphics, social media content, and email marketing campaigns.
Animation: Create and edit animated content - including motion graphics, GIFs and short-form video using design, photography and videography - for use across multiple channels.
Web & App Design: Design basic web pages, landing pages, and app graphics/UI elements that reflect brand guidelines, working closely with the development team to bring designs to life.
Asset Management: Manage and maintain Beds and Bars' central digital asset library, ensuring brand assets are organised, up to date, and easily accessible to teams across the business.
Brandgility Platform Management: Own and manage Brandgility, our digital asset management platform, including creating and maintaining a library of regular templates for use by teams across the business
Collaboration: Work closely with marketing, communications, and web development teams to align design with marketing goals, ensuring a seamless and engaging user experience.
Project Management: Oversee the design process from concept to final execution, ensuring projects are delivered on time and within budget.
Market Research: Stay up-to-date with design trends, competitor branding, and industry best practices to continually enhance the visual appeal of Beds and Bars.
Experience
Proven experience (3+ years) in graphic design and branding, with a strong portfolio showcasing a wide range of design work.
Previous leadership or team management experience.
Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).
Strong understanding of typography, color theory, and layout principles.
Animated content creation and editing experience.
Basic web and/or app design experience (e.g. Figma, Sketch, Adobe XD, or similar).
Experience managing a digital asset management (DAM) platform - such as Brandgility, Bynder, or similar - including creating and maintaining templates.
Excellent communication and collaboration skills.
Ability to work in a fast-paced, deadline-driven environment.
Passion for the hospitality industry and an understanding of its unique visual requirements is a plus.
Benefits
Competitive salary and performance-based bonuses.
Professional development opportunities and ongoing training.
Generous employee discounts on our hospitality services.
A supportive and collaborative work environment.
Please apply via the application link, and send any additional supporting documentation to marketing@bedsandbars.com with your full name.
