About the role

We're looking for a Regional Sales Manager to lead the sales team within the West Midlands and the North of the UK. The role will be responsible for developing, activating and monitoring the sales plans for that geography, working in partnership with stakeholders.

About Adams Foodservice and the Bestway Group

Adams Foodservice is one of the UK’s leading independent foodservice wholesalers, supplying caterers, restaurants, takeaways and hospitality operators with a full range of frozen, chilled, ambient and non-food products. Operating from our Bradford base as part of the Bestway Group, we combine national buying strength with the responsiveness and service standards of an independent business.

Bestway Group is a diversified multinational family owned business with annualised turnover in excess of £4.5 billion.  Starting off as a chain of retail convenience stores, the Group has grown to become a diversified multinational business with interests across the wholesale, pharmacy, real estate, cement and banking sectors.  The Group is also the largest overseas investor in Pakistan. 

Responsibilities:

• Develop and own the geographical sales plan, creating clear plans for the delivery of targets and leading the sales managers.
• Ensure that compliance targets for the CRM are achieved and that data is maintained to the right standard.
• Drive continuous improvement initiatives to enhance operational performance and customer experience.
• In partnership with the marketing team, develop regional marketing plans that support the achievement of sales targets.
• Develop customer relationships, ensuring that relationship plans are in place for the top 10 customers in the region.
• Identify opportunities to extend relationships with the customer and work across the Foodservice leadership team to action this.
• Review operational performance within the geographic region and ensure that plans are in place to address service failures or opportunities to improve the service to the customer.
• Deliver actionable insights on sales performance, profitability, customer trends, and product mix.
• Take an active role in supporting the Head of Sales Operations in developing sales tools, reporting frameworks, and operational processes that improve sales execution.
• Support onboarding, training, and development of sales teams

The Ideal Candidate:

• Comprehensive understanding and experience of the foodservice wholesale market
• Experience in field sales and managing a geographically spread team
• Commercially driven and results orientated
• Ability to work with data and drive data-led decision making in sales
• Continuous improvement mindset
• Puts the customer first across all activity
• Excellent communication, and impact and influence capabilities

Benefits:

• Competitive salary
• Pension
• Life Assurance
• Onsite parking

We understand that no applicant ever ticks every box so please do consider applying should some or most of the above apply.  Bestway Group is an equal opportunity employer and we value diversity and inclusion. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. We want strong, and diverse teams built from talented individuals with different backgrounds identities and experiences.

If this is of interest to you and you would like to learn more, please do get in touch, we are looking forward to hearing from you.