Does my brand need social media?
Facebook has over 1.35 billion active monthly users, Twitter has 284 million, and LinkedIn has over 150 million. It’s hard to ignore these statistics from a business standpoint; the rise of social media presents a fantastic opportunity for businesses to connect with potential & existing customers, promote their brand, and showcase their personality.
We are living in the age of searching almost everything we come across online, and social media can be a great way for you to put your brand in front the world perhaps to direct more traffic to your site, generate new business or even just to increase brand awareness. However, if a potential business partner Googles you, what will they find? If the answer is “Just my website”, then this could be a great time for you to set up a Facebook page and break into the Twittersphere!
An online social presence can benefit you in so many ways:
– Support the sales cycle
– Generate new business enquiries
– Provide customer service & support
– Cross channel promotion (between Facebook, Twitter, Google+, YouTube, etc.)
– Promote marketing campaigns
Have a look at some great Twitter accounts we’ve found that have truly mastered the art of social media, such as @oldspice, @charmin, @XboxSupport, and @innocentdrinks – some epic ideas!
Although, the real question here, if you don’t already have it, is “do I need it?”
If you want to increase your online presence, brand profile, and customer service, then yes. Taking that leap into the digital age and creating what is essentially a fan base for your company can set you leaps ahead of your competition, and give you a new level of connection with your customers.
Elephant Digital do a fantastic job at helping businesses create and enhance their brand profiles, and their Managing Director Phil Birss delivered a fantastic Social Media Masterclass on Monday. Highly recommended!
360 Resourcing Solutions delivers bright, fresh, and engaging recruitment services, specialising in the Retail, Hospitality, Leisure, Commercial, IT and Ecommerce sectors. We are one of the fastest growing recruitment service providers in the UK and pride ourselves on our levels of customer service, adaptability, passion and expertise in our sectors.
